Sustainability

Sustainability without the greenwashing

The most sustainable box is the right-sized one, made from the right material, with claims you can prove.

Last updated October 23, 2026

Our approach

Packaging has an environmental cost, and so does a damaged product that has to be replaced and reshipped. Our approach balances the two. We help brands choose packaging that protects products with as little material as possible, in formats people can actually recycle, and we describe the result honestly.

Circular diagram of sourcing, making, shipping, reusing, recycling and repulping paper packagingRight-sizing (step 3) often cuts more carbon and cost than switching materials, because it shrinks board, void fill and shipping volume at once.THE PAPER PACKAGING LOOPWhere your choices make the biggest difference1Responsibly sourced fiberFSC®-certified or recycled content2MakeWater-based inks, less board3ShipRight-sized boxes, less void fill4Use & reuseSturdy boxes get a second life5RecycleCurbside paper & cardboard6RepulpFiber becomes new boardCorrugated is one ofthe most-recycledpackaging materials
Right-sizing (step 3) often cuts more carbon and cost than switching materials, because it shrinks board, void fill and shipping volume at once.

1. Right-size every box

Oversized boxes waste board, need more void fill, take more space in trucks and raise dimensional weight charges. Right-sizing is usually the single biggest improvement a brand can make, and it saves money at the same time. Every box we make is cut to your dimensions, so a custom fit costs no more than a stock size. Try the Box Size Finder and DIM Weight Calculator.

2. Paper first

Most of what we produce is paper-based: corrugated board, paperboard, kraft and rigid greyboard. Paper packaging is collected in curbside recycling programs across the United States, and corrugated boxes are among the most recycled packaging in the country.

Where plastic is common, we offer paper alternatives:

Instead of Consider
Foam or plastic trays Paperboard or corrugated inserts, molded pulp
Plastic air pillows Paper void fill, crinkle paper
Plastic tape Water-activated paper tape
Plastic window film Open windows or no window
Poly mailers Paper mailers or mailer boxes where protection allows

3. One material family where possible

A box, insert, tape and void fill made from paper can go into one recycling bin. Mixed materials (foam glued into a box, magnets, plastic windows, heavy plastic laminations) are harder for customers to separate. When you choose an option that affects recyclability, we tell you and suggest alternatives.

4. Recycled content and responsible fiber

Many corrugated and paperboard grades contain recycled fiber. We can specify recycled-content board where performance allows, and certified fiber (for example FSC) can be sourced for projects that need it. Certification labels can only be printed when the material and supply chain qualify and a license applies, so we confirm this before artwork.

5. Lower-impact print and finishes

  • Water-based inks and aqueous coatings on paper packaging
  • Embossing for premium texture without adding material
  • Small foil and spot UV accents rather than full plastic laminations
  • Soy- and vegetable-based offset inks where available

6. Design for reuse

Rigid boxes, magnetic boxes, tubes and drawer boxes are often kept and reused for years. Mailers with a second adhesive strip carry returns back. Reuse extends a package's life and spreads its impact across more uses.

7. Honest claims

We never call packaging "eco-friendly", "green" or "sustainable" without saying exactly what we mean, and we encourage our customers to do the same. The FTC Green Guides warn against broad, unqualified environmental claims. Specific claims are more credible and more useful:

Example: "This mailer is made from corrugated cardboard. Please flatten and recycle it with your cardboard." is better than "100% eco-friendly packaging!"

Read the full sustainable packaging guide.

What we do not claim

We do not publish carbon numbers, certifications or percentages we cannot substantiate. If you need documentation for a specific claim (recycled content, certified fiber, compostability), ask us before you print it and we will tell you what can be supplied for your order.

Sustainable options at a glance

Frequently asked questions

What is your most sustainable box?

Usually a right-sized corrugated mailer or kraft paperboard carton with paper inserts, water-based inks and clear recycling instructions.

Do you offer compostable packaging?

Some formats can be specified with compostable materials. Composting facilities are not available to most people, so widely recyclable paper is often the better choice. We will help you decide.

Can I print a recycling symbol on my box?

Yes, when the claim is accurate for where you sell. Some states regulate recycling symbols and claims, so check current rules. We recommend a simple instruction such as "Please recycle with cardboard."

Do you offer FSC-certified packaging?

Certified fiber can be sourced for many paperboard and corrugated projects. Using the FSC label requires certified material through a certified supply chain; ask in your quote.

Let’s make it

Ready to see your box?

Send us your idea, even a rough one. You’ll get an itemized quote, a dieline and a free 3D proof, usually within one business day.

  • Free design help
  • Free 3D proof
  • From 100 units
  • Reprint guarantee