Photos that sell the box
Packaging photos show customers exactly what they will receive, make a young brand feel established and give customers something to share. One well-planned shoot can cover your product pages, marketplace listings and social media for months. This guide is the plan for that shoot.
What's inside
Plan & gear
Gear for three budgets (phone, starter kit, camera), what to bring to the shoot and how to prepare boxes so corners and coatings look perfect.
Light
Three repeatable lighting setups with diagrams: window light with a bounce card, key and fill on a paper sweep, and an overhead flat lay. A troubleshooting table covers harsh shadows, glare on gloss and foil, wrong colors and flat dark boxes.
Angles, composition and settings
Straight-on, three-quarter and overhead angles, the rule of thirds, backgrounds and props, plus phone and camera settings and an exposure checklist.
The 30-shot list
Six groups (hero & catalog, unboxing sequence, details & finishes, lifestyle, social & video, marketplace set), each shot with its angle, lighting setup and a pro tip.
Video and delivery
A six-frame unboxing video storyboard, channel image sizes, a marketplace checklist, an editing workflow, a file-naming system and a shoot-day planner.
Format
13-page PDF, print-friendly.
License
Use the files for your own business and for client projects. Please do not resell, share or redistribute the files, or include them in other template products.
Frequently asked questions
Can I do this with a phone?
Yes. Every setup works with a recent phone, a tripod, white foam boards and window light.
Are marketplace rules included?
The guide covers common main-image requirements and sizes. Platforms update their rules, so confirm current specifications before a large upload.
